Penerapan Strategi Multi Level Marketing Melia Sehat Sejahtera Pada Masa Pandemi Covid-19 Perspektif Ekonomi Syariah

The purpose of this study was to determine the new strategy PT. Melia Sehat Sejatera Mataram City during COVID-19 pandemic and analyzed using a sharia economic perspective. This research uses qualitative methods, data collection techniques are carried out by combining inductive analysis. results stated that there were two strategies implemented Sejahtera covid-19 pandemic, namely door strategy, sales recruitment prospective members through social media or online. implementation Mult Level Marketing Covid-19 honest, transparent fair is marketing practice has been exemplified Rasulullah his time as trader. However, from perspective, Multi-Level business in not accordance with basic principles marketing.